CV
A leader in managing initiatives and delivering Vision 2030 targets. I combine more than ten years of media experience organizing major national events and conferences with the technical ability to build institutional digital platforms from scratch, and I design and deliver AI training programs. I lead teams and high-impact projects in coordination with official bodies, turning ideas into measurable initiatives.
Current roles
- Director, Initiatives Management & Vision 2030 OfficeIslamic University of Madinah
- Lead the university's Vision 2030 initiatives portfolio: planning, delivery, impact measurement and annual reporting to leadership and official bodies.
- Oversee flagship initiatives including Sawaed Binaa, Zameeli Yuallimuni, pilgrim satisfaction measurement, the Badir platform and the Career Day Forum.
- Coordinate the partnership with the Mutqen program to deliver training to university students (1448 AH).
- Founding Board Member & Chair of Corporate CommunicationRawa Association for Digital Media Production
- Lead the association's corporate communication, wrote its first-100-days operating plan, and oversee its training and media programs.
- Founder, iFathiHRConsulting and training brand
- Consulting and training in AI, prompt engineering, web development and digital identity.
Career path
- Media & Marketing OfficerInstitute of Research and Consulting Studies — Islamic University
- Head of MediaCommunication & Corporate Identity — Islamic University
- Head of ProductionMedia Department — Islamic University
- Visual Identity DesignerIslamic University of Madinah
- Media DirectorDeanship of Student Affairs — Taibah University
Key achievements & events
- Second Career Day ForumLed the team for the first and second editions: 1,453 visitors, 41 organizations, 450+ opportunities. Preparing the third edition (21–22 March 2027).
- 12th Festival of Cultures and PeoplesMember of the festival's Higher Committee; attendance exceeded 420,000 visitors. Media supervision of the festival editions (2018 – 2024).
- Exhibition of the International Conference on the Kingdom's Efforts Against Intellectual DeviationSupervised delivery: pavilions, visual content, screens and coordination with participating bodies (27–28 September 2026).
- Saudi Universities Alumni Forum ExhibitionSet-up and organization at the King Salman International Convention Center.
- First Rawa Media Week5 workshops for 115+ trainees with online registration and certificates.
- Communication Strategy 1448Full strategy for the university's General Administration of Communication, including AI governance and data-driven communication.
- Alumni Forum in KenyaOrganized the forum outside the Kingdom.
- Iftar Around the WorldLaunched and supervised the initiative.
- Conference on Combating Cyber TerrorismOrganized the conference and led its media team.
- National occasionsHelped organize the reception of the Custodian of the Two Holy Mosques in Madinah (2015) and the Saudi pavilion's National Day celebration at Expo Shanghai (2010).
Skills
Technology & systems
Multilingual institutional platforms and websites, online registration and attendance systems, dashboards and interactive reports. Applying AI tools at work and teaching prompt engineering.
Media & creative production
Adobe Photoshop, Illustrator, InDesign, Premiere, After Effects, Audition. Photography, video production, voice-over, content creation, creative writing.
Leadership & planning
Strategic planning, team and project management, major events, executive reporting, partnerships.
Committees & memberships
- Supervising member, Higher Committee of the Festival of Cultures and Peoples
- Member, National Occasions Committee — Madinah Region Emirate
- Member, National Day Committee — Islamic University
- Member, Founding Day Committee (supervisor and organizer)
Education & certifications
- BA in Languages & Translation — EnglishTaibah University
- Certified in Exhibition Management (CEM)IAEE
Languages: Arabic (native) — English (advanced)